Using Microsoft Advertising and Bing Has Big Benefits for Your PPC Campaigns
Once you have your Google paid search strategy in place, you can wipe your hands on your pants and call it a day, right? Not quite. Google Ads is going to be a big part of any paid search strategy,...
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How to Track Online and Offline Conversions in Google Ads
It looks like you have all of the right Google Ads campaigns set up and your ads are generating lots of clicks. That’s awesome, but what are people doing after they click on that amazing ad? They...
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How Call Tracking Software Affects SEO
The SEO practitioners on your team are always on the hunt for anything that might impact search ranking. For good reason—results on the first Google search result pages (SERPs) receive 92% off all...
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How to Measure Paid Search ROI with Call Analytics Data
Now that you know how to choose the right paid search campaign type for your business, how do you know that it’s actually driving revenue? To accurately measure the ROI of your paid search campaigns,...
View ArticleSee How YDesign Group Uses Invoca to Boost its ROAS
YDesign Group, LLC is a family of online-led retailers that offer lighting, fans, and home furnishings. In 2001, the company launched its flagship brand, YLighting, which offers an expansive, curated...
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How to Use Call Tracking to Improve Ad Retargeting and Create a Better...
American consumers are exposed to around 4,000 to 10,000 ads every day. That’s a whole lot of opportunities to acquire new customers, and just as likely, chances to annoy the hell out of thousands of...
View ArticleWhat the Death of Browser Tracking Cookies Means for Marketers: Part 1
Read part 2 of this series here. The tracking cookie is crumbling and it’s about to make a big mess for marketers. Cookies are the most ubiquitous method for tracking consumer behavior and gathering...
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Top Tips for Creating Effective Google Responsive Search Ads
Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as the default format on Google Display Network. The new responsive search ads provide marketers with...
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7 Things Marketers and Advertisers Need to Stop Doing in 2020
It’s once again the time of year for predictions posts and general harping on everything that you need to do in 2020 to prevent being shot into the void of eternal irrelevance. This also means it’s...
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How Changes to Google Featured Snippets Hurt SEO — and Why You Shouldn’t Care
In January 2020, Google removed listings selected as “featured snippets” from search engine response pages (SERPs) to avoid duplication and make SERPs more user-friendly. While SEO specialists worry...
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